
“It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of out own necessities but of their advantages. Nobody but a beggar chooses to depend chiefly upon benevolence of his fellow-citizens” – Adam Smith, 1776. The Wealth of Nations.